Website Analytics

Website Analytics

At Bay Street Software streamlining your customers experience is at the core of what we do.  A proper user strategy unites interface design, graphic design, content and technology to create a seamless digital experience for consumers and users who visit your website. 

Demographic and psychographic discovery are unique to each client’s brand and target market.  Bay Street Software digital strategists are able to identify and map out websites, mobile applications and social applications that allow users to navigate through pages with ease, improving usability and ultimately maximizing conversions.

When determining what your most profitable and revenue generating avenues are, a deep review into the products and services people are looking at on your website can tell you a very different story than simply looking at your financials in QuickBooks.

The insight that these measures offer your company can help you improve and evolve your slaes and or marketing strategies.  If you are a retailer with a brick-and-mortar store, you can use this data as a predictor of what you should be stocking up on.  If you are a service company, and for example, you find that 500 people a month look at a particular service, but you only gain a handful of prospects or customers for it, then you may choose to alter your pricing or your sales approach accordingly. 

In looking at specific page traffic and product views, we start to get a real understanding of our sales patterns and success.  Through our Analytic measures your company can have the data necessary to create an accurate view of the status of your company: Are we closing all the deals we could be? Are we driving people to contact us and start the sales funnel? Are we placing our advertising efforts in the right product or service lines?

Understanding this critical data is crucial to the evolution of your company.

Areas of Expertise:

  • Google Analytics
  • Conversion Optimization
  • Website Analytics and Reporting
  • Distinctive Strategies
  • Regional and Global Reaching

There are many things to consider when choosing the solutions that are right for you.  We are here to help you determine your needs, specific potential solutions and more.

Contact Us Via Email, or give us a call @ 803-389-8899